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Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975
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Citation

, C. (1975a, February 08). Qualitative research on Handifish advertising. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-handifish-advertising


Research reports

Nescafé fine blend

The object of the research was to assess a newcommercial, advertising the new improved formula asan improvement in coffee flavour while still remaining"mild". The commercial was intentionally product-orientated and was made as an animatic in black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1975
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Citation

, C. (1975a, February 01). Nescafé fine blend. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/nescaf-fine-blend


Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-


Research reports

Qualitative research on two new commercials and 'Our Way' theme

The research was required to test the two commercials,firstly to check that there were no negatives whichwould make them unsuitable to go on air and secondlyto examine reactions to the 'Our Way' theme, what effect it had on the commercials, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on two new commercials and 'Our Way' theme. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-commercials-and-our-way-theme


Research reports

Qualitative research into Mother's Pride bread advertisement

Leo Burnetts Ltd. in conjunction with R.H.M. Ltd., are currentlydeveloping a new series of Mothers Pride advertisements.the first and one subsequent advertisement from the series,consumer research was required in order to:1. Test the communication of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1974
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Citation

, C. (1974a, December 09). Qualitative research into Mother's Pride bread advertisement . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mother-s-pride-bread-advertisement-


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Nescore. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/nescore


Research reports

Research into Complan TV advertisements

Complan is currently sold almost exclusively in chemists and tends to be bought for consumption by old people andinvalids. The primary objective of the present qualitativeresearch was to determine whether a new advertising approachrepresented by 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Research into Complan TV advertisements. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/research-into-complan-tv-advertisements


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/ribena